Boon Boon Express 道文清潔, founded by Ah Boon, reflects his entrepreneurial spirit and passion for making an impact in the competitive cleaning market. To help the brand stand out, we built a strong identity around his favorite color, blue — professional, neutral, and trustworthy. From posters and flyers to a nostalgic bill book design, our collaterals capture both Ah Boon’s personality and his vision, creating a brand that customers remember with a smile.
Inspired by Japanese design principles, we developed a clean and modern visual identity for BOON BOON. The letter ‘o’ in "Boon" serves as the foundational shape, from which the ‘B’ and ‘n’ are thoughtfully constructed — resulting in a cohesive and balanced wordmark.
All elements around the logo are evenly spaced to create visual harmony and structure. Each gap is precisely measured using half the width of the Chinese characters for consistent spacing. For the logo’s safe zone, the height of the Chinese characters is used as a reference to ensure clear space and avoid any visual overlap or distraction.
Credits
Art Direction
Ryan K
Design
Ryan K, Ava Lai
